The Big Three Fashion Brands in Amateur Sport
Everybody knows the likes of Nike, Adidas and Puma are three of the premier brands when it comes to sports clothing. Particularly in relation to football, the above three can be found on most clubs’ Premier League shirts and it’s unlikely that many other brands will get a sniff of the market for years to come.
However, when it comes to amateur sport, the situation is somewhat different. While professional clubs spend lucrative sponsorship packages that see such brands spend millions of pounds on manufacturing their garments, the same certainly cannot be said in amateur sport.
Instead, clubs have to fork out ludicrously high prices for kits and suffice to say, many just can’t afford to have customized Nike clothing.
Fortunately, various brands have been established which will produce a full team’s kit for a reasonable price and funnily enough, these are also gaining their own reputations in the professional industry. Some are regarded as more “fashionable” than others and taking this into account, here are the big three which are prevalent in the amateur sports market.
Kukri SportsWith Kukri Sports responsible for creating kits for over 75 different sports, it would be fair to say that they have vast experience in the industry. Rugby union and rugby league are arguably the sports they specialise in the most, but that’s not to detract from any of their other areas and they are widely seen as one of the premier amateur kit suppliers.
In fact, Kukri Sports’ success in the amateur industry has meant that some professional outfits now wear their garments. Many international rugby union teams do so, with Barbados, Ukraine and Hong Kong being examples – while on the domestic front, Ulster and London Wasps are the most well-known teams. Perhaps their biggest claim to fame is being the official team wear supplier to the 2014 Commonwealth Games, which highlights again how they are making a mark in the professional sporting industry.
SWIAnother major supplier of sporting kits for the amateur market is SWI. The SWI sports and teamwear range has been around for over twenty years and this in itself highlights how established SWI have become.It would be fair to say that SWI’s range is smaller, with fewer sports being covered.
However, their products are regarded as some of the best in the business and the fact that one of their main customers is education establishments speaks volumes.
On a side note, it’s not just sporting outfits that they supply with school wear, business uniforms and even leisurewear all part of their catalogue.
ProstarSWI has undoubtedly come a long way in their twenty years of existence, but Prostar’s history is even longer. This company have been around for over a century and as they now supply over 1,000 clubs across Europe, there’s no doubt that they are one of the largest in the region.
In comparison to the two other brands, it could be said that Prostar is a little more specific and mainly target the football industry. However, they do target every element meaning that teams can acquire anything from standard kits to bags to training strips.